We purchased two businesses that used feefo reviews last year. Our other business use Reviews.io and Judge.me. We have, however, been trapped in 2 contracts that are specifically designed to trap their customers into paying for an entire year's worth of service, whether they want to or not. I'll be honest, I mis-read their terms as '90 days from renewal date' however, it isn't. It's "automatically renews and you can only give notice 90 days before the end of the period that you don't want to renew". If you miss that 90 days, you're trapped for the remainder of the 90 days PLUS another year on top. I thought contracts like this died with leased line telecoms put apparently, they are alive and well at feefo. Absolutely appalling contract with absolutely appalling customer service. There have been problems with the system since the beginning with invoices not being supplied, no access to the admin panel, failure to take direct debits leading to threats of suspension, failure of sales to upload (we have no idea why) and we're trapped and unable to ditch this appalling company for another year. Meanwhile, we've moved 1 of the two websites to a different platform and are now happily using Judge.me.

Just look at the reviews of various businesses on all other sites, collate the data and compare it to Feefo. Feefo is basically a shill company to ensure a company that has 2 stars elsewhere can maintain a perfect review record. They want people to jump through pointless hoops to give an honest review, then ensure it goes through your spin process to water down criticism. Who founded this company, Peter Mandelson?

Pulled my honest review and won't answer the phone or reply to my requests for it to be reinstated. Basically they are paid by their clients to create restrictive policies on what is deemed relevant/useful/accurate so they can filter out all the really negative stuff. Won't be relying on Feefo for any product recommendations in future that's for sure.

Honestly, the most pointless review platform I’ve come across. I left a positive review for a property I stayed in for holiday, the property was lovely and we said we would stay again, the only criticism being that for a property which rents out for 1000 to 1500 a week they should be annually maintaining it better in the winter months when it’s out of season - eg decorating it and deep cleaning (which they hadn’t) They removed my review stating it breached the terms, how ridiculous to have a review platform that artificially moderates reviews, utterly pointless. In a nut shell, avoid using companies that use fee go as the reviews are not accurate reflections of customer experiences, as is demonstrated in the 2 star review they have in their own Google page, if this was a feefo page the review would have deleted all of these comments.

Sellers (merchants) - don't use Feefo. They are truly awful. Just on one review i came across so many flaws in their so-called systems. 1 - If the product has not yet been delivered (mine was delivered to the wrong place and showed as delivered, but over a month later has still not been traced) then Feefo have no way for the end-customer to state this. 2 - When doing their 'survey' it is not clear that you will first review the product and ONLY LATER (NEXT STEP) will you review the supplier. It would be very handy and polite to simply state this. 3 - They publish a phone number, which has three options. But the only person that every answers (and is ever available) is some poor woman in the far east - who tries her best but is not empowered to do much more than lip-service. 4 - If they (presumably AI) identify an issue with a review, then you get an email. It gives a link if you want to email them, but you need to know to knock off a + symbol to make it work! 5 - A link in an email from Feefo gave a phone number for EE Store, but i rang it twice and it just rings out. 6 - I got an auto-generated response to my review from EE Store, but they have already been looking into the issue for over a month - with no news unless i chase them (and then there's little progress of any sense because they use AI to generate emails) 7 - Feefo offer a service called 'AI Replies' - it is likely that they use this themselves and promote it to the merchants. 8 - Email replies (where i have set out clearly some of the flaws) from Feefo appear to be written by AI and are way off-topic. One does appear to be written by a human ... or is it? It includes: ".... Thank you for your feedback. Unfortunately, there is nothing we can change about the forms as this just how they are displayed. ...". You would think that the British 'arm' was just some outpost for some huge inflexible American company that sets a 'formula'. But no! Apparently, Feefo is UK owned and based. So, overall they are poor and seem to deserve the Google rating. I suggest that merchants stop using them and i will email any merchants from whom i receive an invitation to do a Feefo review and express my displeasure.

Severely messing me around. I wrote a review for them and they butchered the review, reducing it from a long review, down to about a sentence and a half. After seeing that they do this on the regular, I felt that I didn't want to support them, and asked for their version of my review to be taken down, and for them to delete the information they hold on me. They keep emailing me but not acknowledging my request to have the so called review removed, or saying when they will delete it. They just want to play email ping pong, and refuse to acknowledge a simple request. Each email from employs diversion tactics. As a warning to other consumers out there, should you receive an invite from this company, asking you to review something, your best bet is to block their email and send it to spam. I highly recommend not engaging with this company, unless you enjoy being messed around.

Due to a terrible car-buying experience, I decided to leave a review on AutoTrader. I provided all the evidence, and at first, Feefo approved my comment. But when the dealer complained, they deleted my comment without even notifying me. It’s clear they’re just helping the dealer boost their reviews, completely ignoring customers like me who spend real money and get treated poorly, losing money in the process, and yet we're even denied the chance to leave a review.

Feefo carry out customer reviews on behalf of Cotages.com. I booked a cottage for a xmas trip with family. We arrived at the cottage but the owner was awful, said we hadn’t booked so we had to return home. I tried to put this info on the Feefo review request but it was censored - the feefo customer services took out the bad customer experience and left the good bits (that referred to the Cottagss.com refunding my money quite quickly. Feefo are just a censor, I won’t ever believe anything written on it.

I attempted to leave a one-star review of a company I'd recently purchased from who had delivered sub-standard goods and who were very, very slow in responding to my requests for a return and appropriate packaging. Feefo emailed twice asking for me to review my purchase but on both occasions (one only a matter of hours old) I was told the link had expired. It would appear that only positive reviews are allowed to be posted as anything negative never gets published due to this expired link trick. A dishonest review site, in my opinion, not to be trusted. Update 28th January: Feefo have contacted me asking me to get in touch and have the link restored, so I did, only to be told because I'd bought two products (I hadn't, they'd sent the original review link plus a reminder, for the same product) they couldn't do that. I've asked them to explain but as yet have received no reply. So not only are the reviews questionable, it appears basics like knowing how their own system actually works is up for debate as well. Laughable. I won't name the company I wanted to review here as I've done it elsewhere now with a review site that doesn't filter it's content.

It is my opinion that Feefo is not a great company & their approach to moderation and reviews isn’t a fair one. Their hub is also pretty rubbish. They need to do more to assist their customers and provide a much better service