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Christopher Russell

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1.00 /5

Unfortunately, our experience with Starkings & Watson, Poringland, was extremely disappointing. We instructed them on 6 March 2026 under a 20-week sole agency agreement and relied on their professional advice regarding valuation, marketing and sales strategy. The property was initially marketed at £725,000 on their recommendation. When interest failed to materialise, we were advised to reduce to £700,000 and then £675,000, with the expectation that this would generate more interest and viewings. We followed that advice in good faith and reduced the asking price by £50,000. Despite this, after approximately 14 weeks we had received only two viewings and no offers. Our concern is not that the property failed to sell. No estate agent can guarantee a sale. Our concern is the level of communication, buyer qualification and overall management of the instruction. Much of the information we received consisted of online portal statistics showing how many people had viewed the listing. What we repeatedly asked for was meaningful analysis. How many were genuine buyers? How many were contacted? Why were people not booking viewings? Was the issue price, presentation, competition or something else? We never felt these questions were properly answered. We also made it clear that our preference was to accommodate viewers who had already sold, were sold subject to contract, or were actively on the market. On more than one occasion, prospective viewings appeared to involve individuals who were simply considering selling or looking around before listing their own property. When we challenged this and cancelled unsuitable appointments, the response from the office was noticeably negative. The feedback from the two viewings also raised concerns. One viewer wanted space to keep chickens and a larger garden. Another felt the property was overlooked. Both issues were apparent from the marketing materials and, in our view, should have been identified during the qualification process before viewings were arranged. As our concerns grew, we attended a meeting on 11 June 2026 to discuss the lack of progress and explore an early termination of the agreement. We left feeling even more frustrated. Despite raising concerns about communication, follow-up activity and buyer qualification, we were informed that we would not be released from the contract. We have since instructed that the property be removed from the market, yet remain tied into the agreement until the end of July. One final concern arose when collecting our keys. We observed keys being stored in an open basket within the office and labelled with property addresses rather than anonymous reference codes. As homeowners, this raised concerns regarding key security. The most disappointing aspect is the feeling that valuable time has been lost. Having followed the agency's advice, reduced the asking price by £50,000 and allowed them to lead the process, we reached the summer market with only two viewings and no meaningful progress. Based on our experience, we would not instruct Starkings & Watson again and would not recommend them to friends, family or other homeowners considering selling their property.

Reply from agent

Mr Jeffers - Thank you for taking the time to leave your review. We're genuinely sorry that you feel disappointed with your experience, particularly as we know moving home can be a stressful process and we appreciate the frustration that comes when a property does not sell within the desired timeframe. As you rightly acknowledge, no estate agent can guarantee a sale. Our valuation advice is based on our extensive local market knowledge, comparable evidence from recent sales, current buyer demand, and prevailing market conditions at the time of instruction. The subsequent price adjustments were recommended in response to market feedback and activity levels, with the aim of increasing exposure to a wider pool of buyers. Whilst only two viewings ultimately proceeded, we feel it is important for readers to understand that a number of additional viewing requests were received during the marketing period. These appointments did not go ahead because you advised us that you only wished to accommodate buyers who had already sold their own property or were in a specific position. Whilst we fully respected your wishes, this inevitably reduced the number of potential purchasers able to view the property. Some of the buyers who were unable to proceed with viewings may subsequently have sold their own homes and become proceedable. Regarding buyer qualification, we always endeavour to establish a buyer's position before arranging a viewing. However, a buyer's personal requirements and motivations are often only fully understood once they have physically viewed a property. The feedback received following your viewings reflected individual preferences that could not necessarily be determined in advance from a telephone conversation alone. We are also sorry that you felt communication did not meet your expectations. Throughout the instruction we provided regular updates, viewing feedback, market statistics and advice based on the activity generated. We appreciate that you were looking for further analysis and accept that our communication may not have aligned with the level of detail you wished to receive. Finally, we would like to reassure readers regarding key security. All keys held within our offices are securely managed and anonymously tagged with a specific S&W key tag. Our procedures are designed to ensure keys cannot be linked to individual properties by members of the public. Whilst we are disappointed that we were unable to achieve the outcome you hoped for, we thank you for entrusting us with the sale of your home and wish you every success moving forward. Chris

Contact details
Opening hours

Unknown

Address

33 The Oval, Sidcup, Kent, DA15 9ER, South East, UK, DA15

Our team

Russell Gibbs

Tenancy Deposit Scheme

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