Gary Horgan, Martin & Co Saltaire and Keighley, on View Agents
“I think it’s the simplicity of a customer being able to leave a review.”
Gary Horgan, Martin & Co, when asked what sets View Agents apart
Simon Whale talks to Gary Horgan, who runs the Martin & Co offices in Saltaire and Keighley, about how View Agents has helped his business win more reviews and more instructions.
The key benefits Gary gets from View Agents
- Easier for customers to leave a review. Gary found many customers agreed to review on Google or Trustpilot but never did, because they needed an account. With View Agents they just click the link.
- Far more reviews. In Gary's words, their reviews have "probably quadrupled" since they started using View Agents.
- More credibility at valuations. His team hands landlords and sellers a pack of recent reviews, month by month, alongside their Google reviews, so the proof is in front of them.
- Every review in one place. Reviews from Google, Facebook and View Agents are collected together, and his marketing assistant picks the best ones each month for social media.
- Reviews for every team member. He can see who gets five to ten reviews a month and who gets very few, which helps with one-to-ones, recognition and spotting training needs.
- Feedback from every stage of sales and lettings, so he can see where the pinch points are.
Key moments
- 0:52 Why View Agents stood out from other review sites
- 1:54 Using reviews in valuation packs for landlords and sellers
- 3:18 Collecting reviews from Google, Facebook and more in one place
- 3:42 Measuring reviews for each team member
- 6:16 Reviews quadrupled since using View Agents
- 9:48 The key strength: how simple it is for customers