Resources

White paper · July 2024 · 41 pages · Free to read

Mind Your Own Business! The Reviews, Reputation and Word of Mouth white paper

A study of how reviews and reputation work in the UK property industry. It covers how estate agents nurture reviews today, what applicants, vendors, landlords and tenants think, the key findings, best practice and where things are heading.

What’s inside

• Methodology and key findings from a nationwide survey of over 500 UK estate agents
• Current approaches to nurturing reviews, and the challenges and barriers agents face
• Feedback from applicants, vendors, landlords and tenants
• The review sites agents use, platform by platform
• Agent feedback from Base, Lang and Location Location
• Best practice for managing reviews, future trends and conclusions

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Guide · April 2024 · 10 pages · Free to read

The Power of Online Reviews for Estate Agents

A short guide to why online reviews matter so much for estate agents, and how to use them to show social proof and win new business from vendors and landlords.

What’s inside

• Why social proof matters in the property market
• The rise of Google, Facebook, Trustpilot and Yell reviews
• Key statistics on how reviews affect buyer and seller decisions
• Ways to collect and showcase client testimonials
• Responding to negative reviews and turning them into opportunities
• Using reviews in your agency's marketing, and the long-term benefits of a strong reputation

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