Sellers (merchants) - don't use Feefo. They are truly awful. Just on one review i came across so many flaws in their so-called systems. 1 - If the product has not yet been delivered (mine was delivered to the wrong place and showed as delivered, but over a month later has still not been traced) then Feefo have no way for the end-customer to state this. 2 - When doing their 'survey' it is not clear that you will first review the product and ONLY LATER (NEXT STEP) will you review the supplier. It would be very handy and polite to simply state this. 3 - They publish a phone number, which has three options. But the only person that every answers (and is ever available) is some poor woman in the far east - who tries her best but is not empowered to do much more than lip-service. 4 - If they (presumably AI) identify an issue with a review, then you get an email. It gives a link if you want to email them, but you need to know to knock off a + symbol to make it work! 5 - A link in an email from Feefo gave a phone number for EE Store, but i rang it twice and it just rings out. 6 - I got an auto-generated response to my review from EE Store, but they have already been looking into the issue for over a month - with no news unless i chase them (and then there's little progress of any sense because they use AI to generate emails) 7 - Feefo offer a service called 'AI Replies' - it is likely that they use this themselves and promote it to the merchants. 8 - Email replies (where i have set out clearly some of the flaws) from Feefo appear to be written by AI and are way off-topic. One does appear to be written by a human ... or is it? It includes: ".... Thank you for your feedback. Unfortunately, there is nothing we can change about the forms as this just how they are displayed. ...". You would think that the British 'arm' was just some outpost for some huge inflexible American company that sets a 'formula'. But no! Apparently, Feefo is UK owned and based. So, overall they are poor and seem to deserve the Google rating. I suggest that merchants stop using them and i will email any merchants from whom i receive an invitation to do a Feefo review and express my displeasure.