No longer trustworthy, will rather go with Trustpilot.
Have just discovered that Feefo allow companies to manipulate their reviews! So much for 'unlocking' the value hidden in the voice of your customer.
Feefo Case number: 31584981888
Reply from agent
Hi Nigel,
Thank you for sharing your feedback. At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which is why our ratings can differ from open platforms where anyone can comment. We do not allow our clients to manipulate or change any review content, as this would not benefit those who look to our review content for verified feedback to help make an informed decision.
In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. You can click the link below to learn more about our moderation guidelines and how our process works: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
We take the integrity of our data very seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile.
Best, The Feefo Team