I want to pre-warn any estate agents out there who are considering joining Homeflow: stay away, especially if you are heavily focused on marketing and value being at the top of Google. Yes, you may have had (or will have) a presentation where they promise you the world. If you don’t understand marketing, it’s easy to fall into the trap of thinking their system is great. Don’t get me wrong - there are some positives, but the system itself is completely outdated. A simple WordPress website, set up correctly, will absolutely outrank a Homeflow website. If you are a multi-branch estate agency, be prepared: they will absolutely milk you by charging per branch. So, if you’re thinking of expanding, know that they’ll just keep charging more - because they can. Hosting does not cost anywhere near what they make out, yet their service is even more shocking. Whenever something needs to be done, they either try to charge you for it or tell you to do it yourself. We have creative people working for us, and even they find the system over-complicated and difficult to use. It’s a shame I have to write this, but I want to warn others. We were lied to initially by salespeople who promised that “anything can be done” and that they could implement any change. In reality, all they do is build you a website using one of their templates (which they also charge you for) and then add costs for anything extra. Their system is so locked down that most marketing-related tasks can’t even be done without additional charges. Communication is awful. They’ve taken over a month to respond to some issues, and we’ve had to constantly chase them. In the last 12 months, our website has gone fully down at least twice. I honestly don’t know how they have the audacity to keep charging for a service that delivers so little. The only thing I’m looking forward to now is ending our contract, moving to real developers, and building a truly custom site the way we want it - something that will still work out cheaper in the long run than what Homeflow is charging.